The Ehrenberg-Bass Institute for Marketing Science knows a thing or two about making sense of huge volumes of data. As part of the School of Marketing at the University of South Australia, the marketing research institute has contributed breakthrough findings on topics such as brand health, customer satisfaction, and advertising effectiveness.
The institute conducts market research for clients around the world, and partners with major brands on its world-famous marketing R&D program.
But with all this research comes a massive amount of data, from research projects to client work. The team initially used an on-site file server to store this data, but upon learning that Dropbox had a business product, Director and Professor Byron Sharp decided to leave the file server behind and migrate 65 members of the Ehrenberg-Bass staff over to Dropbox for Business.
It didn’t take long for the team to embrace the new solution — almost immediately, staff members started using Dropbox to store and share their teaching materials, research publications, and data. As Manager of Market Research Kirsty Willis explains, “The transition was really easy. We joined up, put some files in Dropbox, and people started sharing information right away.”
Now Dropbox for Business is an essential part of the research and publication process at Ehrenberg-Bass. Professors, honor students, and staff members turn to Dropbox to access master templates before starting a project. During the project, research data is stored and shared through Dropbox as well. “When we collect data, it goes in a Dropbox folder. When we write a report or proposal, it goes there too. That way, anyone on the project’s team can go to Dropbox and just grab what they need,” Willis says.
As projects are completed and staff members shift their focus to publication, they use Dropbox for the next step of the process, too: organizing their files prior to drafting their next research paper, journal article, or even textbook. “It’s nice because Dropbox offers more privacy than a server,” explains Willis. “People can control who has access to their files when they’re working on individual projects.”
And because all of the team’s important work is stored in Dropbox, it’s critical that they have reliable access to their files — even previous versions. That’s why the institute makes good use of the unlimited version history and deletion recovery features in Dropbox for Business. With the click of a button, they can pull up any version of a research paper or restore deleted files.
That translates to peace of mind for the Ehrenberg-Bass team. “We definitely wouldn’t want to delete any folders we’ve created,” says Willis. “We want to keep everything in Dropbox for a long time.”