Greetings from Dropbox Open London, where we’re hosting some of our global and regional customers and partners. For our customers here, we hope this will be a day full of new ideas, inspiring stories, and high-level networking. For us, it’s a time to reflect on how far we have come, from a personal tool for our co-founder, Drew Houston, to a service adopted by CIOs of major companies from News Corp and Condé Nast Britain to Hyatt and National Geographic.
At Dropbox Open in London today, we’re celebrating our customers—and with good reason. We’re enabling greater collaboration in over 150,000 paying businesses across the globe—with tens of thousands based in Europe and more joining every day. And the list of companies on Dropbox Business spans a variety of industries: Auchan, The Absolut Company, Condé Nast Britain, Fritz Hansen, Macmillan Publishers, News Corp, Spotify, and Under Armour, to name just a few.
These days, modern companies and truly productive teams often span offices, regions, and operating systems. Sadly, the tools that many rely on to access their data—traditional ones like corporate file servers (shared network drives) and newer, browser-based solutions—aren’t suited to the way modern teams work.
When Davidson College was looking for a collaboration platform to replace its legacy server, it put aside guesswork and checklists. Instead, the IT team pit Dropbox against three competitors in a series of tests designed to find the best tool for the job. In the end, Dropbox for Education was selected as Davidson’s choice for its faculty, staff, and students.
In an article I posted about my 2016 predictions for the cloud, I talked about change. Change is critical to any business’ long-term success. But how can we make smart changes? We all know that there are costs to any change—those are usually transparent. Measuring the benefits from change, however, can be more challenging. And like most challenging things, it is also more rewarding. Striving for those benefits is the only way for true innovation to take place. Our customer Brandt is one such innovator, and has the numbers to show for it.