trivago deploys 1,300 Dropbox Business seats to keep their growing team in sync

Dropbox and trivago logos

trivago, the multinational technology company specializing in internet-related services and products in the hotel industry, has selected Dropbox Business to power its business spanning 55 markets around the world. trivago was the first hotel search engine in Germany, and is one of the fastest growing companies in Germany, doubling its profitability since 2008. The company is growing quickly and as part of its expansion, includes the construction of a new HQ campus in Dusseldorf that will hold 2,000 people. trivago needed a content collaboration platform that all its employees could use easily while having the ability to scale at pace and keep teams in sync.

“In order to promote entrepreneurial passion—we have the best tools on the market to ensure it happens, and it’s great that Dropbox encourages the speed we want to work.”

“We see ourselves as a fast growing technology company that is serving businesses and consumers around the globe across the hotel search sector, and we want to equip our talented employees with the best tools possible,” says Sian Williams, ‎Organisational Solutions, trivago. “We now employ 1,200 people and are currently growing at 10 new employees per week, so we are building a digital tool kit everyone can use. In order to promote entrepreneurial passion—we have the best tools on the market to ensure it happens, and it’s great that Dropbox encourages the speed we want to work,” Williams continued.

trivago, which listed on NASDAQ last December, first started in Germany and continued its expansion to the rest of Europe before growing into North America and Canada. Most recently, the company has ventured into Latin America and Asia Pacific, which are proving to be huge growth markets for the company. With a presence spread across the world, the company has put technology at the forefront of its future, as they see it as a key ingredient to prolonged success and employee engagement.

Prior to selecting an EFSS and collaboration platform, trivago conducted trials and worked with employees on identifying the solution they felt would best fit their needs. Williams and her team saw high adoption in Dropbox, which was a key factor, and it complemented the existing Office 365 package that had already been deployed. “Dropbox and Office 365 work seamlessly with each other, and that integration was instrumental in a smooth deployment. People were actively wanting to take part in the trial, and we saw a huge uptake in uploading and sharing files via Dropbox, so we immediately knew we struck a chord with our employees,” Williams added.

For Williams and trivago, a key priority was to bring the company together. “When it came to deploy, we had a ‘Dropbox Day,’ which went really well and brought a real buzz into the company,” says Williams. “We are seeing rapid growth in Dropbox use and we have a Slack group dedicated to Dropbox learning and best practice, which really shows the team ethic we have at trivago,” added Williams.