10 tips to improve collaboration between designers and engineers

If you’ve ever worked on a team that included both designers and engineers, you know they have fundamentally different ways of working. That can be a challenge when you’re in charge of coordinating a project. So how do you keep the working relationship complementary and conflict free? Here are 10 ways to make the process easier.

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“Culture hacks” can improve company culture

Is your team stuck in a creative rut? Are they finding it hard to collaborate? Your team’s best work can be directly related to company culture. Changes in culture, such as a tweak to a process or a shift in where people share ideas, can reignite a team’s collaborative spirit and get creative juices flowing.

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Raise the bar for your customers

To stay competitive, you need to provide your customers with memorable experiences. What was once considered “good enough” isn’t anymore. According to Forrester, 72% of businesses say improving the customer experience is their top priority, and many are reworking their approach. But to land that sale with today’s customer, you have to focus on the customer, not the sale itself.

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How personalizing the customer experience can strengthen your sales

With the web and social media’s ever-growing presence, your customers are more informed than ever. They’re experienced at competitive bidding and focused on value over price. They compare offerings and ask friends for personal experiences. And 3 out of 4 expect sales reps to understand their individual needs.

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3 ways to improve your small business digital strategy

Want to stand out from the crowd this Small Business Saturday? To expand your business’s reach, you need a comprehensive digital plan. But before you’re buying tech or signing up for platforms, you need to know the best course to move forward.

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