Goodby Silverstein & Partners and Frito-Lay redefine “agency-client”

There’s a false distinction that’s often made in the ad world, pitting award-winning creative work against work that’s effective in achieving clients’ business goals. In my opinion, you should never have to choose between those two options. It’s been said that “If you want to go fast, go alone. If you want to go far, go together.” Our 11-year partnership with Frito-Lay is a good example of that adage.

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5 tips to getting everyone involved in your marketing efforts

Inspirational marketing campaigns can ignite growth by helping your audience find your product and better understand how it will make their lives better. But it isn’t easy to break through the noise and capture people’s attention. The pace of content creation and distribution means you’ll need more than just great messaging and creative. Winning campaigns run on the collaborative brain power of teams across the organization.

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How Dropbox can enhance—or replace—legacy tools

Technology has revolutionized the way we work, but some tools have had trouble keeping up with us. Email makes quick conversations a snap, but it falls short when you need to share a big file or chase down an unresponsive colleague. Network drives keep the team’s work in one place, but they can be cumbersome to use and maintain. How can we build on the technology that works, but replace the tools that don’t?

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3 ways Smart Sync makes your team more productive

Has your team ever been forced to delete dozens of docs, spreadsheets, and images simply to free up space on their computers? Or have they declined a shared folder because it might take up too much space? Choices like these are necessary evils: the busywork they need to do before the real work they want to do.

But what if you could cut most of that busywork out? We built Smart Sync to help you save time and get to the tasks that count. Here are three ways Smart Sync can make your team more productive.

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It’s all about the mindset: How to delegate in 9 steps

You’re swamped at work and staying late every night, but you’re still falling behind. You know you’re supposed to delegate, but you don’t know where to begin. Which colleague should you ask? Would it really save time? And how do you know which tasks to hand off and which to do yourself?

Developing smart delegation skills can be tricky, so we rounded up survey results, expert opinion, and proven strategies from across the web. Start with these nine tips.

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Get your new hires up to speed quickly with Dropbox Paper

Setting up new hires for success is important, but it can take a lot of time. They need the right equipment, background on various teams, and training on your company’s different systems. Even then, fresh employees will often spend hours just trying to do simple tasks: finding the right file, looking up a stray acronym, or figuring out the right people to meet.

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