Growing up, we’re often told to follow our passions. Some of us do, some of us don’t. What General Assembly (GA) is trying to do is give people the option, even if you think that ship has sailed. The New York-based company started out in 2010 providing part- and full-time courses for anyone to change careers or add new skills. Today, it’s expanded that mission by partnering with companies to introduce new talent and train existing employees. So whether you’re a marketer who wants to learn front-end development, or someone with technical chops with interest in graphic design, GA is here to help.
When creativity is nurtured in the workplace, it can be a welcome whirlwind of imagination that revolutionizes your marketing campaigns. Designers that have the space and time to let ideas pop and simmer are poised to create original content.
The global refugee crisis is one of the most urgent issues discussed in the news these days. For the International Refugee Assistance Project (IRAP), though, this news cycle is hardly new. Back in 2008, Becca Heller founded IRAP as a student organization at Yale Law School. Today, they’re on the front lines providing legal representation to refugees in a challenging environment. We’re humbled to share the story of one of their clients in our short film, Resettled.
There’s a false distinction that’s often made in the ad world, pitting award-winning creative work against work that’s effective in achieving clients’ business goals. In my opinion, you should never have to choose between those two options. It’s been said that “If you want to go fast, go alone. If you want to go far, go together.” Our 11-year partnership with Frito-Lay is a good example of that adage.
Marketing teams are often tethered to tight deadlines to deliver inspirational content and successful campaigns—so every minute of the workday counts. And when some of that work is completed by agencies and freelancers who charge by the hour, finding ways to help your team spend less time coordinating and more time creating becomes even more crucial.
trivago, the multinational technology company specializing in internet-related services and products in the hotel industry, has selected Dropbox Business to power its business spanning 55 markets around the world. trivago was the first hotel search engine in Germany, and is one of the fastest growing companies in Germany, doubling its profitability since 2008. The company is growing quickly and as part of its expansion, includes the construction of a new HQ campus in Dusseldorf that will hold 2,000 people. trivago needed a content collaboration platform that all its employees could use easily while having the ability to scale at pace and keep teams in sync.