To stay competitive, you need to provide your customers with memorable experiences. What was once considered “good enough” isn’t anymore. According to Forrester, 72% of businesses say improving the customer experience is their top priority, and many are reworking their approach. But to land that sale with today’s customer, you have to focus on the customer, not the sale itself.
With the web and social media’s ever-growing presence, your customers are more informed than ever. They’re experienced at competitive bidding and focused on value over price. They compare offerings and ask friends for personal experiences. And 3 out of 4 expect sales reps to understand their individual needs.
Prisca Marilanga lives in Zambia. She is a single mother of five children who’s also a healthcare worker. Every day, Prisca would walk nearly ten miles to visit her patients, racing against the sun on her way back home. “The distance was just too long,” she says. “I was only able to visit two patients per day.” Now that World Bicycle Relief has empowered Prisca with a bicycle, she visits 15 patients per day.
Are we alone? That’s the core question the SETI Institute (Search for Extraterrestrial Intelligence) is trying to answer. Looking up at the night sky and reflecting on the vastness of space can be a humbling experience. And yet, those stars we can see represent just a tiny fraction of what’s out there. That’s why we’re excited about working with the team at SETI. We believe if we can help customers like them find creative ways to lead the world to new worlds, we’re on the right track.
As consumers, a good chunk of the things we purchase are from retail brands. From shoes to clothing to food, it’s hard to put retail companies into a single category because they deliver such a wide range of products. Behind the scenes, these businesses can have a lot in common: they all develop, produce, distribute, and sell products. But it’s the way each team brings that to life that makes their brand unique. That’s why flexible tools are needed. And that’s where Dropbox comes in.
When it comes to buying a new suit, few things are more important than fit. But getting that perfectly tailored garment at a reasonable price often requires numerous trips to the tailor to alter a suit bought off the rack. INDOCHINO’s mission is to change that by delivering made-to-measure suits that don’t break the bank. The company originated selling custom suits online before moving offline and opening physical retail showrooms. Scaling that type of precise craftsmanship required scaling the way their entire business works together, and that process has been enabled by Dropbox.