From e-commerce, to e-health, to fintech, the digital revolution is making its way to Germany and shaking things up across all industries. Though research suggests the country is currently operating at only 10% of its digital potential, Germany is poised to fully embrace digitalization. And the opportunities are almost endless.
To stay competitive, you need to provide your customers with memorable experiences. What was once considered “good enough” isn’t anymore. According to Forrester, 72% of businesses say improving the customer experience is their top priority, and many are reworking their approach. But to land that sale with today’s customer, you have to focus on the customer, not the sale itself.
With the web and social media’s ever-growing presence, your customers are more informed than ever. They’re experienced at competitive bidding and focused on value over price. They compare offerings and ask friends for personal experiences. And 3 out of 4 expect sales reps to understand their individual needs.
Prisca Marilanga lives in Zambia. She is a single mother of five children who’s also a healthcare worker. Every day, Prisca would walk nearly ten miles to visit her patients, racing against the sun on her way back home. “The distance was just too long,” she says. “I was only able to visit two patients per day.” Now that World Bicycle Relief has empowered Prisca with a bicycle, she visits 15 patients per day.
Are we alone? That’s the core question the SETI Institute (Search for Extraterrestrial Intelligence) is trying to answer. Looking up at the night sky and reflecting on the vastness of space can be a humbling experience. And yet, those stars we can see represent just a tiny fraction of what’s out there. That’s why we’re excited about working with the team at SETI. We believe if we can help customers like them find creative ways to lead the world to new worlds, we’re on the right track.
Today we’re excited to take part in the sixth annual Global Accessibility Awareness Day. This relatively new holiday aims to spread awareness and increase access to technology for people with disabilities. It’s important to us that we make products that are easy for everyone to use, and we’ve been working to improve the accessibility of Dropbox for all of our users, regardless of context or ability. We also wanted to use this opportunity to highlight three of our customers who are leveraging Dropbox Business to do inspiring work around accessibility: Accessibility Partners, Ruh Global Communications, and SpecialEffect.