When creativity is nurtured in the workplace, it can be a welcome whirlwind of imagination that revolutionizes your marketing campaigns. Designers that have the space and time to let ideas pop and simmer are poised to create original content.
Inspirational marketing campaigns can ignite growth by helping your audience find your product and better understand how it will make their lives better. But it isn’t easy to break through the noise and capture people’s attention. The pace of content creation and distribution means you’ll need more than just great messaging and creative. Winning campaigns run on the collaborative brain power of teams across the organization.
Productivity is a holy grail of the workplace. But when your files are scattered across devices, and team members are working from various locations, being productive can feel like an impossible feat. If you’re spending more time thinking about work than actually doing it, your workflows probably need some help.
After years of working together at another lighting design firm, Jody Pritchard and Kristin Peck had a bright idea in 2011: start their own company. They were also both new mothers, so instead of investing in office space, they worked from their homes on opposite ends of San Francisco. “We were looking to build a business that maintained the caliber of work we strive for, while also providing the flexibility we needed at home,” Peck says.
As consumers, a good chunk of the things we purchase are from retail brands. From shoes to clothing to food, it’s hard to put retail companies into a single category because they deliver such a wide range of products. Behind the scenes, these businesses can have a lot in common: they all develop, produce, distribute, and sell products. But it’s the way each team brings that to life that makes their brand unique. That’s why flexible tools are needed. And that’s where Dropbox comes in.
What materials come to mind when you think about soft clothing? Cotton? Silk? Cashmere is awfully nice. How about bamboo? Bamboo is a weed that’s mostly known for its strength. But fashion brand Les Lunes makes all of their Parisian-style clothing out of the fabric. Turns out it’s not only soft, but has all sorts of additional benefits.