How promoting a culture of fun helps Vans create breakthrough ideas

Earlier this year, we traveled to The Gathering in Banff, Canada to meet with marketing leaders from the world’s most-coveted brands and learn how they guided their companies to cult status. While we were there, we had a chance to chat with Nick Street, Head of Global Marketing Strategy at Vans. Here’s how he helps support ideas from his internal team, rather than outsourcing to creative agencies.

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