For the 15,000 people attending Cannes Lions, the festival offers a dizzying itinerary. There’s a week-long educational program, more than 600 speakers, and constant opportunities to network with the world’s most creative people. For those unable to attend, the press fills the void. More than 700 journalists descend upon Cannes, France to tell the festival’s story to the wider world. And this year, Dropbox Paper will play a key role in helping those journalists get the information they need.
“Paper lets us share content quickly and collaboratively. It lets us connect with the press, alert remote team members, and provide feedback…all on the go.”
Specifically, the Cannes Lions press team is using Paper to deliver daily updates to journalists and speakers at the event. They’re also sending Paper bulletins to media members around the globe. “Paper lets us share content quickly and collaboratively,” said Marian Brannelly, Press & Public Relations Manager at Cannes Lions. “It lets us connect with the press, alert remote team members, and provide feedback…all on the go.” In addition to following updates in Paper, reporters can supplement their notes and stories with official festival photos—which will be collated and shared in Dropbox.
Having a place to share updates and quickly access photos is critical for the press team, which will be helping the media report on dozens of simultaneous events and speakers. Top creative professionals are presenting from 18 separate stages, all while reporters host hundreds of interviews with special attendees. Several events will be open only to the press—such as marquee Q&As with with actor Sir Ian McKellen and the Reverend Jesse Jackson. In each case, members of the media will rely on updates from the Cannes Lions team to keep track of it all.
During the course of the festival, we’re inviting members of the press to nominate a nonprofit as part of our Dropbox for Good initiative. The nominated organizations will receive 20 free Dropbox Business licenses, which they can use to help their teams do their best creative work. Just as we’re proud to be helping the Cannes Lions Press team tell the festival’s story, we’re honored to support creativity at nonprofits long after the event is over.