Q&A with Hallie Johnston: Late-night brainstormer, fearless creator

Hallie Johnston is a morning person, but she gets her best creative ideas in the middle of the night. For the senior vice president at Refinery29—a lifestyle destination for the modern woman—paradoxes like these come standard. How do you make creativity a democratic exercise, while still maintaining checks and balances? How can young marketers try out new ideas without losing sight of the larger context? We sat down with Hallie to answer these questions and find out how she approaches some of her job’s trickiest challenges.

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Effective collaboration: 3 tips for teaming up with directors

As the leader of a marketing team, the Director needs high-level visibility and control of the broader vision. Whether they’re Marketing Director, VP of Marketing, or Head of Marketing, these leaders are responsible for overseeing the project, presenting work to stakeholders, and showcasing the impact of their efforts. Because of their accountability, directors are integral to the approval process.

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Don’t overthink it: Use these 3 tips to get out of analysis paralysis

“When you come to the fork in the road, take it,” as the saying goes. If only decision-making were so simple. Instead, we spend countless hours comparing options, evaluating information, and sweating choices large and small. Eventually, we lose our perspective and our momentum. We come to the fork in the road and stand there, frozen by indecision.

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Q&A with Seth Farbman: Spotify CMO, motivator, frequent flyer

Seth Farbman finds that creativity can happen quickly: in five-minute bursts, on a short deadline, even in the shower. But you have to get the team environment right first, and that can take months. We sat down with Spotify’s CMO to discuss the secrets of the creative process, how he motivates his team, and why the airplane cabin is his favorite space for growing ideas.

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Introducing new features that make teamwork easier

From your light bulb moment to final presentation, the creative process isn’t always a smooth road. The trick is to avoid as many bumps and curves as you can. So we’ve been working on ways to help you find what you need to keep work flowing between you and your collaborators. Today, we’re unveiling new features that make it easier to locate your most frequently used files, stay on top of projects, and work seamlessly as a team. Now everything you need is in one place, with up-to-date, easy-to-find information. Here’s what’s new.

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