Media and entertainment companies have unique needs when it comes to collaboration. They work in teams that span the globe. They work with tools that span a spectrum of uses. And every day, those teams are under pressure to create more content in less time, across an array of consumer platforms. As a result, they’re producing an unprecedented volume of data, including high-res file types with larger and larger file sizes. The challenge becomes—where do you put all that data and how can teams access, review, revise, and share it quickly and securely?
It might seem like the creative process begins with a brainstorm and ends with a presentation. But in reality, creating the asset is just the first step. It’s everything that happens after that determines whether the idea will fly. And at every stage of the content lifecycle—creating, sharing, reviewing, discussing, and iterating—there’s a team of contributors who shape and refine it. The hard part is making sure all those contributions build the idea up, and don’t whittle it down. To make the reviewing and iterating stages of the process easier, Dropbox is introducing new previews capabilities. Here’s how they can help your team save time and drive work forward.
Collaboration can be hard even when you’re sitting in the same room. So what happens when it has to cross dimensions? We had a chance to find out when It’s Nice That asked digital artists Anny Wang and Tim Söderström to team up with illustrator Klas Ernflo. It’s the latest collaborative experiment in a series that asks artists to team up and create a limited edition poster for the monthly Nicer Tuesdays events in London.
Moving imagery fascinates Kook Ewo, the motion designer behind title sequences in films like Silent Hill (2006) and RBG (2018). He once dabbled in the still world of photography, but he quickly found his passion—and natural talent—in the animated discipline of motion design. He’s worked with some of film’s biggest names, produced a seminal video about his craft, and created the industry’s premiere global event, Motion Plus Design. We chatted with Kook to hear how he got started, and what motivated him to build an international design conference from scratch.
What does it take to create an iconic brand? To find out, we traveled to The Gathering earlier this year to ask marketing leaders from the world’s most-coveted brands how they guided their companies to cult status. While we were there, our Head of Global Brand Marketing, Shane Steele, spoke with Christoph Gorder, President and Chief Global Water Officer at Charity Water, to find out how his non-profit brings their story to life.
In the NBA, the Golden State Warriors are the class of the league. They’ve got a star-studded roster, a dynamic style of play, and two championships in just three years. The team’s focus on threes has also redefined how basketball gets played, a strategic change that’s made Warriors tickets among the hottest in the league. But how do the Warriors support stars like Stephen Curry, and how did they create a fan experience admired by owners across the league? We checked in with assistant general manager Kirk Lacob to hear more about the team behind the team.
If you’ve watched any movies or TV recently, you’ve probably seen motion design in action. Think about the giant red letters in the Stranger Things opening credits, moving together to the pulse of the show’s foreboding theme music. Or recall the sprawling, three-dimensional map that kicks off every episode of Game of Thrones.