Hallie Johnston is a morning person, but she gets her best creative ideas in the middle of the night. For the senior vice president at Refinery29—a lifestyle destination for the modern woman—paradoxes like these come standard. How do you make creativity a democratic exercise, while still maintaining checks and balances? How can young marketers try out new ideas without losing sight of the larger context? We sat down with Hallie to answer these questions and find out how she approaches some of her job’s trickiest challenges.
Seth Farbman finds that creativity can happen quickly: in five-minute bursts, on a short deadline, even in the shower. But you have to get the team environment right first, and that can take months. We sat down with Spotify’s CMO to discuss the secrets of the creative process, how he motivates his team, and why the airplane cabin is his favorite space for growing ideas.
Josh McHugh is passionate about every phase of a creative project, from the initial idea to the final expression. Josh’s favorite projects combine deep research, social impact, and the polish of a feature film. We chatted with Josh about the many roles needed to produce something great, as well as his proudest creative accomplishment.
Five years ago, Passenger’s life changed with the release of mega-hit “Let Her Go.” We had a chance to sit down with the talented artist to hear about his day-to-day life, his creative challenges, and what’s next.
Lori Feldman can’t stop thinking of new possibilities. She’s an executive vice president at Warner Bros., but she still finds gaps to scribble down thoughts for her next campaign or project. We sat down with Lori to talk about her competitive instincts, her favorite campaign ever, and how she makes sure she never forgets her best ideas.
We’ve come a long way since Dropbox began. What started as a service to store and access your files has become a place to share, create, and collaborate, both at home and at work. To honor you, the Dropbox community—and the many ways you’ve helped shape Dropbox’s evolution—we created an illustration to capture our customers in action. Below, we break down the various ways people use Dropbox today.