Outside Lands and Dropbox bring new collaborations to life

Remote collaboration is kind of like a long-distance relationship. The farther you are from your partner, the harder it is to communicate. But when you find enough common ground, sparks can fly despite the distance. That’s why we’re fascinated when artists from different backgrounds come together to create something new. Inspired by the success of last year’s experimental mash-ups, we’re returning to Outside Lands to pair up people from different corners of the creative world and see what they can make together. Here’s what to watch for this weekend.

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How Jack Daniel’s created an iconic brand by staying true to itself

Earlier this year, we traveled to The Gathering in Banff, Canada to meet with marketing leaders from the world’s most-coveted brands and learn how they guided their companies to cult status. While we were there, Liz Armistead, Head of Brand and Influencer Partnerships at Dropbox, sat down with Phil Epps, Vice President, Global Brand Director at Jack Daniel’s Tennessee Whiskey, to find out why giving people permission to fail can help fuel their creative energy.

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How designers collaborate with musicians to build a live show

Recently, Future Classic hosted their first “creative incubator” event at their new studio in L.A. The event featured a panel moderated by FC Founder/CEO Nathan McLay. This month, the guests included three designers who’ve made a career of producing stunning live shows in collaboration with some of the most influential musicians of our time.

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Alex Norris on why it’s better to create like a child than a genius

After the success of his first series, Dorris McComics, suddenly attracted hundreds of thousands of followers on social media, Alex Norris decided it was a good time to take things to the next level: parody. The result is Webcomic Name, a satire of relatable comics that features a “badly drawn blob” who greets an unending onslaught of disappointments with the recurring punchline: “Oh no.” At a recent Nicer Tuesdays event, Alex delved into the origins of his series and the inspiration behind his approach. That inspired us to learn more about what fuels his creativity and why he thinks confidence is one of the most important tools an artist can possess.

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Think small: Why big companies should think like individual employees

With the rapid rise of technology in the workplace, you might think human voices would be on the decline. But in fact, work culture has actually become more human-centric. Half of millennials say they would take a pay cut for work that aligns with their values. Despite the hype around AI threatening jobs, Deloitte says today’s fastest growing careers require distinctly human skills—STEAM (A for Arts) is the new STEM. Smart companies are responding to the trends, switching to more consumer-friendly tech, and opting for smaller teams over traditional bureaucracies. Their winning mindset: thinking less like corporations, and more like individuals.

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How pro football marketing expert Matt O’Neil fosters team creativity

Earlier this year, we traveled to The Gathering in Banff, Canada to learn how marketing leaders from the world’s most-coveted brands guide their companies to cult status. While we were there, Liz Armistead, Head of Brand and Influencer Partnerships at Dropbox, sat down with Matt O’Neil, CEO of Ichi Go and former Vice President of Brand and Media for the Dallas Cowboys to find out how he fosters creativity with his collaborators. Here’s what we learned.

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