Drew Houston, Marc Benioff discuss the busywork epidemic

In a fireside chat with Salesforce co-CEO Marc Benioff, Dropbox CEO Drew Houston opened up about values, company culture, and a surprising discovery. A few years ago, he’d been using a growing pile of productivity tools when he came to a realization: “I was way busier, but not more productive.”

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Reddit’s CEO on building community and dealing with crisis

Earlier this year, we traveled to The Gathering in Banff, Canada to meet with marketing leaders from the world’s most-coveted brands and learn how they guided their companies to cult status. While we were there, Shane Steele, Head of Global Brand Marketing at Dropbox, had a chance to chat with Steve Huffman, CEO and co-founder of Reddit. Since launching in 2005, Reddit has achieved tremendous user growth, attracting approximately 330 million visitors every month. So how did they build such a massive community without massive marketing efforts? We sat down with Steve to find out how he and his team are transforming the front page of the internet into an iconic brand.

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Art + amps + chocolate houses: Creative energy comes to Outside Lands

Last year’s creative mash-ups at Outside Lands were so much fun, we couldn’t resist an encore. So we paired up a new posse of muralists, musicians, designers, and chocolatiers to find out what would happen if they combined their creative energy to produce some unique works of art together at the festival. Here are highlights from last week’s festival.

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Outside Lands and Dropbox bring new collaborations to life

Remote collaboration is kind of like a long-distance relationship. The farther you are from your partner, the harder it is to communicate. But when you find enough common ground, sparks can fly despite the distance. That’s why we’re fascinated when artists from different backgrounds come together to create something new. Inspired by the success of last year’s experimental mash-ups, we’re returning to Outside Lands to pair up people from different corners of the creative world and see what they can make together. Here’s what to watch for this weekend.

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How Jack Daniel’s created an iconic brand by staying true to itself

Earlier this year, we traveled to The Gathering in Banff, Canada to meet with marketing leaders from the world’s most-coveted brands and learn how they guided their companies to cult status. While we were there, Liz Armistead, Head of Brand and Influencer Partnerships at Dropbox, sat down with Phil Epps, Vice President, Global Brand Director at Jack Daniel’s Tennessee Whiskey, to find out why giving people permission to fail can help fuel their creative energy.

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