How promoting a culture of fun helps Vans create breakthrough ideas

Earlier this year, we traveled to The Gathering in Banff, Canada to meet with marketing leaders from the world’s most-coveted brands and learn how they guided their companies to cult status. While we were there, we had a chance to chat with Nick Street, Head of Global Marketing Strategy at Vans. Here’s how he helps support ideas from his internal team, rather than outsourcing to creative agencies.

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Indie songwriter G Flip on how collaboration keeps creativity flowing

Last February, Australian musician G Flip uploaded her track “About You” to the Triple J Unearthed website, where fans can discover new music from emerging artists. Within hours, the track became a viral hit, quickly earning rave reviews from tastemakers like Pitchfork. Within weeks, G Flip was performing her first solo show in front of an audience at SXSW. That was just the beginning of her rocket ride. Since then, she’s signed with Future Classic and toured internationally. So how is Georgia Flipo navigating the journey from rock drummer to pop star to sought-after collaborator? Here’s what we learned during a recent interview.

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Artists use Dropbox Paper + Adobe to capture what it’s like to be in a flow state

How do you feel when you’re in flow, that blissful state of losing yourself in your work? We asked three Los Angeles-area artists to capture this feeling in an illustration or photo. Each used Adobe software to create their ideas, then turned to Dropbox Paper—a real-time workspace for bringing creation and coordination together—to collaborate on their concepts using the Dropbox-Adobe integration. The finished pieces were displayed at Adobe MAX. Here’s how each artist’s concept evolved, including the final products.

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Drew Houston, Marc Benioff discuss the busywork epidemic

In a fireside chat with Salesforce co-CEO Marc Benioff, Dropbox CEO Drew Houston opened up about values, company culture, and a surprising discovery. A few years ago, he’d been using a growing pile of productivity tools when he came to a realization: “I was way busier, but not more productive.”

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Reddit’s CEO on building community and dealing with crisis

Earlier this year, we traveled to The Gathering in Banff, Canada to meet with marketing leaders from the world’s most-coveted brands and learn how they guided their companies to cult status. While we were there, Shane Steele, Head of Global Brand Marketing at Dropbox, had a chance to chat with Steve Huffman, CEO and co-founder of Reddit. Since launching in 2005, Reddit has achieved tremendous user growth, attracting approximately 330 million visitors every month. So how did they build such a massive community without massive marketing efforts? We sat down with Steve to find out how he and his team are transforming the front page of the internet into an iconic brand.

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