The Day for Night festival: Finding creative energy in light and sound

Think about the most spectacular concert you’ve ever seen. What do you remember most? When you picture the peak moment of the show, chances are, it involved an incredible intersection of light and sound. Without one or the other, that moment wouldn’t have been as memorable.

Read more

Your most creative time of day isn’t when you think it is

All of us are governed by our own internal clocks, or circadian rhythms, that determine when we’re wide awake and when we need toothpicks to keep our eyes open. We tend to think that we’re at our best during our peak hours: Night owls’ hoots are pitch-perfect in the evening and larks catch the most worms early in the day. But when it comes to creativity, we may be getting it all wrong.

Read more

8 ways to give better feedback to creatives

Even the most skilled creative team will occasionally miss the mark. Maybe their aim was slightly off, or you perhaps you were looking at totally different targets. Providing useful feedback can help everyone realign and pull the project’s objective into sharper focus. But helping them draw the best version out of their creative quiver can be a challenge. You want to be precise without micromanaging, kind without being condescending, and direct but not dismissive. With all these fine lines to walk, how do you make sure your feedback sparks forward momentum and doesn’t derail the project? The following tips will help ensure you and your creative colleagues are communicating effectively, so that you end up with a final product everyone is proud of.

Read more

How to avoid decision fatigue

You get home from work and your partner asks what you want to order for dinner. Somehow that simple question seems impossible to answer. You toss the choice back to them. And so the game of “I don’t care. You pick,” begins. What’s going on here? Why does take-out suddenly seem so complicated?

Read more