More than 20 billion image and PDF files have been stored in Dropbox, and of those, 10–20% are photos of documents. The problem is that, unlike Word documents or PDFs with embedded text, the contents of those images can’t be searched. Finding the one you need—especially if there are tens of thousands stored or shared with you in Dropbox—is tough. Today, we’re attacking that problem by automatically performing optical character recognition on these images as part of our DBXi initiative.
Teams work best together when they can stay in their creative flow—without interruption or context-switching. In this spirit, today Dropbox and Adobe are thrilled to announce a new integration for Adobe XD CC and Dropbox Paper. And now, when you paste an Adobe XD prototype link in Paper, you’ll see a preview of the design, right in your doc. This integration marks an expansion of our partnership efforts to encourage teams to unleash their creative energy through streamlining team coordination and communication.
In a fireside chat with Salesforce co-CEO Marc Benioff, Dropbox CEO Drew Houston opened up about values, company culture, and a surprising discovery. A few years ago, he’d been using a growing pile of productivity tools when he came to a realization: “I was way busier, but not more productive.”
You probably know Dow Jones for its portfolio of iconic brands, like the Wall Street Journal, Barron’s, Factiva, and MarketWatch. Because Dow Jones has more than 100 years of history, you might think the organization’s working style would be more traditional, more set in stone. But you’d be wrong. In the lead up to Dreamforce 2018—where Dow Jones will share how Dropbox and Salesforce can help teams stay in flow—we caught up with Ramin Beheshti, Dow Jones’ chief product and technology officer. Here’s how the established, storied company stays nimble in 2018.
Earlier this year, we traveled to The Gathering in Banff, Canada to meet with marketing leaders from the world’s most-coveted brands and learn how they guided their companies to cult status. While we were there, Shane Steele, Head of Global Brand Marketing at Dropbox, had a chance to chat with Steve Huffman, CEO and co-founder of Reddit. Since launching in 2005, Reddit has achieved tremendous user growth, attracting approximately 330 million visitors every month. So how did they build such a massive community without massive marketing efforts? We sat down with Steve to find out how he and his team are transforming the front page of the internet into an iconic brand.
Set in the 1950s, the hit TV show Mad Men put a spotlight on issues of diversity and equity in the advertising industry. But even in 2018, there’s much progress to be made. “I didn’t know much about the disparities,” Jay Gould, a senior at Cleveland State University, says. “I just knew that I would put on a suit sometimes, take my résumé, and go knock on doors at advertising firms. But I got the feeling that I could never get in.” That same feeling—the disparity in representation of persons of color in the advertising, marketing, and media industries—prompted Larry Yarrell II and Lincoln Stephens to start up the Marcus Graham Project (MGP) in 2007.