“When you come to the fork in the road, take it,” as the saying goes. If only decision-making were so simple. Instead, we spend countless hours comparing options, evaluating information, and sweating choices large and small. Eventually, we lose our perspective and our momentum. We come to the fork in the road and stand there, frozen by indecision.
Seth Farbman finds that creativity can happen quickly: in five-minute bursts, on a short deadline, even in the shower. But you have to get the team environment right first, and that can take months. We sat down with Spotify’s CMO to discuss the secrets of the creative process, how he motivates his team, and why the airplane cabin is his favorite space for growing ideas.
From your light bulb moment to final presentation, the creative process isn’t always a smooth road. The trick is to avoid as many bumps and curves as you can. So we’ve been working on ways to help you find what you need to keep work flowing between you and your collaborators. Today, we’re unveiling new features that make it easier to locate your most frequently used files, stay on top of projects, and work seamlessly as a team. Now everything you need is in one place, with up-to-date, easy-to-find information. Here’s what’s new.
It’s the weekly meeting again. You grab a seat, set down your coffee, open your laptop, and get comfortable—mind-numbingly comfortable. Your energy drops, your focus drifts, your ideas begin to calcify.
Whether you’re a graphic designer, UX/UI designer, or art director, being the designated artist on your team presents its own set of challenges. That goes beyond everyday miscommunications between right-brain creatives and left-brain analysts. Artists often follow their own set of processes that make them unique within a team of collaborators. To better understand how to bridge these differences, we talked with marketing and design professionals across the US. In part three of our series on effective collaboration, we’ll share what we learned, identify pain points, and suggest ways to address them. Here are three tips for teaming with artists.
Josh McHugh is passionate about every phase of a creative project, from the initial idea to the final expression. Josh’s favorite projects combine deep research, social impact, and the polish of a feature film. We chatted with Josh about the many roles needed to produce something great, as well as his proudest creative accomplishment.