Productivity is good—but it’s not why we work. It’s not what gets us out of bed in the morning. It’s not what drives us to try something exciting, to make something new, something we love, something that lasts. We believe creative energy is the spark that keeps us going long after office hours are over. The more energy you have for the work you love, the more energy you get back. It’s not just powerful, it’s renewable. And it’s inside every one of us. We want to help creative problem solvers tap into that energy and keep it flowing. Because we take our inspiration from those who dig deeper to find a new way forward. And today, we want to thank a few of the many makers in our incredibly diverse, wildly inspiring community.
I’m constantly inspired by the way people use Dropbox. Musicians create and share compositions. Showrunners iterate on scripts. Set designers turn sketches into scenes that transport us to new worlds. Medical researchers coordinate data with their teams to develop vaccines.
Many top executives have long touted the benefits of an early morning start. Apple CEO Tim Cook famously wakes up at 3:45 am. PepsiCo CEO Indra Nooyi is up by 4:00 and in the office by 7:00. General Motors CEO Mary Barra is at her desk at 6:00. And, perhaps with the help of a grande latte, Starbucks CEO Howard Schultz arrives to work by 6:00, too.
Even the best-conceived marketing campaign is powerless without a calculated plan for exposure. When the time comes to launch a campaign, your team needs The Amplifier to craft the right messages for the right audiences and measure results across each channel. To better understand what The Amplifier needs to collaborate more effectively, we reached out to marketing and design professionals across the US to identify their pain points, and learn ways to address them. In part five of our series on effective collaboration, we’re going to share three tips for teaming up with The Amplifier.
As a designer, artist, author, educator, and host of Design Matters, the first and longest-running podcast on design, Debbie Millman has been called “one of the most creative people working in business” by Fast Company. We caught up with Debbie at the opening of Text Me: How We Live in Language, an exhibit she’s curating at The Museum of Design Atlanta through February 2, 2018. As proud sponsors of the show, we wanted to chat with her about the inspiration behind the exhibit, the collaborators who helped bring it to life, and her work with Alina Wheeler on the new edition of the book, Designing Brand Identity.
When it comes to decision-making, knowledge is power. But what about knowledge that comes from an unconventional source? That pit in your stomach each time you meet with a potential business partner. The frisson of excitement that accompanies a sudden insight into a design problem. These gut reactions can convey valuable information about potential choices—in a fraction of the time it takes to consciously analyze your options.