Reflecting on the 2018 Sundance Film Festival

At Dropbox, we talk a lot about creative energy—that daily fuel that makes it easy to stay in the flow, where work doesn’t feel like work. It’s something we saw every day at the 2018 Sundance Film Festival, coming through in the passion of first-time directors or the infectious spirit of ensemble casts. And with 62% of festival films using Dropbox during the creative and collaborative process, we were proud to be a sponsor for this year’s event. Here are some of the most striking examples of the creative energy we saw at the festival—and how each can resonate beyond the world of cinema.

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Your daily routine is making you less creative—here’s how to fix it

Some routines are good. Doctors say going to sleep and waking up at the same time every day helps you stay healthy. Familiar patterns—like regular exercise and brushing your teeth before bed—can help reduce stress and keep you grounded. But taken too far, routines can also become a problem. Doing the same thing all day, over and over, can decrease your creative thinking and blunt your competitive edge.

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The Gathering 2018: What does it take to create a cult brand?

Brands like Gatorade, Jeep, and Jack Daniel’s have been household names for so long, they feel like something more than companies that sell us sports drinks, cars, and whiskey. They feel like part of our collective culture. Then there are new brands like Beats by Dre that manage to achieve cult status seemingly overnight. So what distinguishes a merely super-successful business from a cult brand that inspires customers “not just to buy, but to buy in”?

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3 ways to rethink your workweek

You and your work spend a lot of time together. Over the years, you may have started to take each other for granted. Does your workweek feel like the ‘ole ball and chain? Would you rather it be the launch pad for your best self and life? When your workweek is structured to focus your creative energy on the right work at the right time, you’ll stay energized and effective. These three steps can help take you there.

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Announcing the Dropbox Foundation

Today, we’re excited to launch the Dropbox Foundation, which will focus on promoting and protecting human rights by partnering with impactful nonprofits in two main ways.

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