Even the best-conceived marketing campaign is powerless without a calculated plan for exposure. When the time comes to launch a campaign, your team needs The Amplifier to craft the right messages for the right audiences and measure results across each channel. To better understand what The Amplifier needs to collaborate more effectively, we reached out to marketing and design professionals across the US to identify their pain points, and learn ways to address them. In part five of our series on effective collaboration, we’re going to share three tips for teaming up with The Amplifier.
As a designer, artist, author, educator, and host of Design Matters, the first and longest-running podcast on design, Debbie Millman has been called “one of the most creative people working in business” by Fast Company. We caught up with Debbie at the opening of Text Me: How We Live in Language, an exhibit she’s curating at The Museum of Design Atlanta through February 2, 2018. As proud sponsors of the show, we wanted to chat with her about the inspiration behind the exhibit, the collaborators who helped bring it to life, and her work with Alina Wheeler on the new edition of the book, Designing Brand Identity.
When it comes to decision-making, knowledge is power. But what about knowledge that comes from an unconventional source? That pit in your stomach each time you meet with a potential business partner. The frisson of excitement that accompanies a sudden insight into a design problem. These gut reactions can convey valuable information about potential choices—in a fraction of the time it takes to consciously analyze your options.
The idea that artists deserve to get paid for their work shouldn’t be that controversial. Yet two decades after the internet gave creators a direct connection to their fans, earning a living as a musician, comedian, or filmmaker remains a challenge. As half of the musical duo Pomplamoose, Patreon co-founder Jack Conte knows firsthand how creators struggle to translate a powerful fanbase into meaningful income. So he teamed up with developer Sam Yam to develop a platform that enables fans to fund the work of their favorite creatives through a subscription content service.
Teamwork is a contact sport. The better you keep in contact, the faster you get to the goal. But sometimes your teammates aren’t even playing on the same field, so it’s tough to keep work moving forward. If your team is having trouble tracking iterations and staying organized as contributions come in from all directions, we’ve got some ideas that can help. Here are four tips for streamlining teamwork and staying on top of projects in progress.
A shadow crosses your desk. It’s your supervisor, asking if you can squeeze in another “little project.” Your stomach drops as you picture your calendar, already packed with pressing assignments. Adding more will mean sacrificing quality—not to mention sanity. You take a deep breath and face your boss: “Sure, no problem.”