The Gathering 2018: What does it take to create a cult brand?

Brands like Gatorade, Jeep, and Jack Daniel’s have been household names for so long, they feel like something more than companies that sell us sports drinks, cars, and whiskey. They feel like part of our collective culture. Then there are new brands like Beats by Dre that manage to achieve cult status seemingly overnight. So what distinguishes a merely super-successful business from a cult brand that inspires customers “not just to buy, but to buy in”?

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3 ways to rethink your workweek

You and your work spend a lot of time together. Over the years, you may have started to take each other for granted. Does your workweek feel like the ‘ole ball and chain? Would you rather it be the launch pad for your best self and life? When your workweek is structured to focus your creative energy on the right work at the right time, you’ll stay energized and effective. These three steps can help take you there.

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Announcing the Dropbox Foundation

Today, we’re excited to launch the Dropbox Foundation, which will focus on promoting and protecting human rights by partnering with impactful nonprofits in two main ways.

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Ask yourself these 5 questions before saying yes to an opportunity

When you’re given an opportunity—whether it’s a promotion, potential customer, or learning experience—the most natural response is to say yes. Why not accept a higher salary? Why refuse a chance to study abroad? The reality, however, is that most of us say yes too much, too quickly, and without enough thought. We’re wired to please others, and we’ve been conditioned to think all opportunities are good things. So instead of always saying yes, ask yourself these five questions first.

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3 ways to increase your CQ (creative intelligence)

Creativity isn’t just for creatives any more. In fact, creativity is widely credited for giving people in business a competitive edge. And it turns out, everyone has some. In fact, you’re likely more creative than you think. Take the quiz that lets you see your CQ, or creative intelligence. Wherever you fall on the scale, the good news is that your CQ is not fixed like your IQ. You can actually boost it by working more creatively. Here’s how.

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Robots vs. humans: Who will win the fight for the jobs of the future

Will robots be competitors or co-workers? Do machines truly pose an existential threat to human usefulness? Thanks to movies like Blade Runner, Terminator, and The Matrix, we’ve been dreading it for decades. Even as the push for productivity makes it feel more like we’re trying to take the robots’ jobs, a lot of us still worry about being replaced by automatons. And it’s not just factory workers. At the recent Davos conference, AI and its impact on the future of work was top of mind for many of the world’s economic leaders. So how can humans prepare and position ourselves for changing roles in the near future? Here are five jobs that are likely to stay in demand—and become easier—as more workers begin collaborating with robots.

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