What we learned about creative collaboration from artists at SXSW

Last week, we had the pleasure of talking with an inspiring group of musicians, designers, podcasters, and comedians at the 2017 South by Southwest Conference and Festivals in Austin, Texas. Our goal was to find out how some of the most brilliant minds in the world collaborate on their creative work. Here’s what we learned.

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Krist Novoselic of Nirvana tells us what inspired an iconic sound

How does it feel to collaborate with your heroes? How do musicians work together to make songs that create a new genre and define a generation? At this year’s South by Southwest Conference and Festivals, we sat down with Nirvana’s Krist Novoselic at the Dropbox Studio to find out how groups with diverse points of view can work together to find common ground and create something that changes the world.

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How I collaborate

Organic collaboration is one of the things that inspires me the most. However, most of my collaborations occur online. They run through long threads of emails, texts, bulk file sharing—and the occasional selfie. I’ve been making music for about 10 years now, and over the last couple of years, I’ve taken up photography. I’m extremely passionate about both.

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We’re going to SXSW to find out how top creatives collaborate

Ever wonder why working as a team takes you farther than flying solo? At this year’s South by Southwest Conference & Festivals, we’ll be asking influencers how they work as bands, podcasters, comedy teams, and more. We want to learn how they get into the creative zone, take inspiration from others, and combine their talents to create something they couldn’t on their own.

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People spend half the day on unproductive tasks—here’s how to fix it

You might put in eight hours a day at the office, but how much of that time is really spent on productive work? According to a McKinsey Global Institute study, only 39% of an employee’s time is spent on role-specific tasks. The other 61%? Slogging through email, trying to find a missing file, or syncing with co-workers. How do you save what time you can, and make sure the remaining moments count?

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