Often found wearing many hats, the Hybrid fills the gaps necessary for a stellar campaign. Due to unfulfilled needs in their marketing chain, they often take on additional roles outside their preferred skill set and workflow. To better understand what the Hybrid needs to collaborate effectively, we reached out to marketing and design professionals across the US to identify their pain points, and learn ways to address them. In part six of our series on effective collaboration, we’ll share three tips for teaming up with the Hybrid.
Productivity is good—but it’s not why we work. It’s not what gets us out of bed in the morning. It’s not what drives us to try something exciting, to make something new, something we love, something that lasts. We believe creative energy is the spark that keeps us going long after office hours are over. The more energy you have for the work you love, the more energy you get back. It’s not just powerful, it’s renewable. And it’s inside every one of us. We want to help creative problem solvers tap into that energy and keep it flowing. Because we take our inspiration from those who dig deeper to find a new way forward. And today, we want to thank a few of the many makers in our incredibly diverse, wildly inspiring community.
Even the best-conceived marketing campaign is powerless without a calculated plan for exposure. When the time comes to launch a campaign, your team needs The Amplifier to craft the right messages for the right audiences and measure results across each channel. To better understand what The Amplifier needs to collaborate more effectively, we reached out to marketing and design professionals across the US to identify their pain points, and learn ways to address them. In part five of our series on effective collaboration, we’re going to share three tips for teaming up with The Amplifier.
As a designer, artist, author, educator, and host of Design Matters, the first and longest-running podcast on design, Debbie Millman has been called “one of the most creative people working in business” by Fast Company. We caught up with Debbie at the opening of Text Me: How We Live in Language, an exhibit she’s curating at The Museum of Design Atlanta through February 2, 2018. As proud sponsors of the show, we wanted to chat with her about the inspiration behind the exhibit, the collaborators who helped bring it to life, and her work with Alina Wheeler on the new edition of the book, Designing Brand Identity.
The idea that artists deserve to get paid for their work shouldn’t be that controversial. Yet two decades after the internet gave creators a direct connection to their fans, earning a living as a musician, comedian, or filmmaker remains a challenge. As half of the musical duo Pomplamoose, Patreon co-founder Jack Conte knows firsthand how creators struggle to translate a powerful fanbase into meaningful income. So he teamed up with developer Sam Yam to develop a platform that enables fans to fund the work of their favorite creatives through a subscription content service.
Teamwork is a contact sport. The better you keep in contact, the faster you get to the goal. But sometimes your teammates aren’t even playing on the same field, so it’s tough to keep work moving forward. If your team is having trouble tracking iterations and staying organized as contributions come in from all directions, we’ve got some ideas that can help. Here are four tips for streamlining teamwork and staying on top of projects in progress.