To better understand how teams collaborate, we talked with thousands of marketing and design professionals in the US. Today, we want to share what we learned. In part two of our series on effective collaboration, we’ll continue looking at marketing personas to identify their pain points and suggest ways to solve them. Here are three tips for teaming with wordsmiths.
Watching artists create together is inspiring—especially when they influence each other to try something new and unexpected. It’s always fun when bands invite friends to jump onstage and jam. But we were curious to see what might happen if different kinds of artists—painters, dancers, bands, and chefs—could combine their talents and take inspiration from each other in real time. So at this year’s Outside Lands festival, we asked some of our favorite creatives to try an experiment with us.
Your team’s ready to kick off the next marketing campaign. You need an original idea, a great strategy and, most importantly, a marketing team that’s set up for success. Understanding the role everyone on the project plays can help your team function like a well-oiled machine. To better understand how teams collaborate, we talked with thousands of marketing and design professionals in the US. Today, we want to share what we learned. In this first post of our series on Effective Collaboration, we’ll begin looking at marketing personas to identify their pain points and find solutions to make working together easier for everyone on your team.
TV audiences might know Kate Nash best from her role as Rhonda “Britannica” Richardson in the hit Netflix series, GLOW. But since her debut album, Made of Bricks, hit the charts a decade ago, she’s also brought her star power to the world of rock and roll. We had a chance to sit down with Kate at SXSW and talk about how she wrestles with words and music when she creates and collaborates on her ferociously fun pop songs.
The open office layout is meant to foster an egalitarian work environment that inspires creativity and spontaneous collaboration among colleagues. Nearly 60 years since their invention, an increasing body of research is beginning to show what many employees already know—open offices often fall short of that ideal.
As a product designer, I see evidence every day that you don’t need to be an artist to contribute creative ideas. Being creative isn’t a personality type or a job title or a degree you earn in graduate school. It’s a way of thinking. It’s a way of working. It’s a process. Anyone can participate. And everyone who does, can contribute something valuable. Here’s how I know.