The Gathering 2018: What does it take to create a cult brand?

Brands like Gatorade, Jeep, and Jack Daniel’s have been household names for so long, they feel like something more than companies that sell us sports drinks, cars, and whiskey. They feel like part of our collective culture. Then there are new brands like Beats by Dre that manage to achieve cult status seemingly overnight. So what distinguishes a merely super-successful business from a cult brand that inspires customers “not just to buy, but to buy in”?

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3 ways to increase your CQ (creative intelligence)

Creativity isn’t just for creatives any more. In fact, creativity is widely credited for giving people in business a competitive edge. And it turns out, everyone has some. In fact, you’re likely more creative than you think. Take the quiz that lets you see your CQ, or creative intelligence. Wherever you fall on the scale, the good news is that your CQ is not fixed like your IQ. You can actually boost it by working more creatively. Here’s how.

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Robots vs. humans: Who will win the fight for the jobs of the future

Will robots be competitors or co-workers? Do machines truly pose an existential threat to human usefulness? Thanks to movies like Blade Runner, Terminator, and The Matrix, we’ve been dreading it for decades. Even as the push for productivity makes it feel more like we’re trying to take the robots’ jobs, a lot of us still worry about being replaced by automatons. And it’s not just factory workers. At the recent Davos conference, AI and its impact on the future of work was top of mind for many of the world’s economic leaders. So how can humans prepare and position ourselves for changing roles in the near future? Here are five jobs that are likely to stay in demand—and become easier—as more workers begin collaborating with robots.

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From indie creators to big-time directors: Tips from 3 film pros

For independent filmmakers, getting a chance to direct a big Hollywood movie can be a mixed blessing. Sure, you’ll make more money, get more resources, and work with higher-profile actors. But you’re also likely to wind up with less control and more red tape. Such was the experience of three directors at the “Power of Story: Indies Go Hollywood”—a Sundance Film Festival panel presented by Dropbox. Here’s how Justin Lin, Catherine Hardwicke, and Taika Waititi adjusted to their new roles—plus their tips for dealing with the challenges that come with success.

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Catching up with Julian Edelman

Over 100 million people are expected to tune into the football game this Sunday. They’ll be watching 92 athletes compete on the biggest stage in American sports—but that won’t include one of the heroes from last year’s game.

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Slate’s journalists on the joys and headaches of unleashing creative energy

Where do you get your creative energy, and how do you keep it flowing? At a special live taping of Slate’s Culture Gabfest and Represent podcasts—recorded at the 2018 Sundance Film Festival and sponsored by Dropbox—Editor in Chief Julia Turner quizzed the team on just that. How does film critic Dana Stevens stay motivated? What does culture writer Aisha Harris do when she gets stuck? And why does critic-at-large Stephen Metcalf purposely ignore his readers for half of his creative process? Here’s a rundown of their best tips, many of which can apply to just about anyone, creative or not.

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