How 8 artists used Dropbox to transform song lyrics into works of art

On Thursday night, a group of famous artists and curators met in downtown Los Angeles to kick off an interactive experience called Lyrics to Life. The event—hosted by Dropbox and music encyclopedia Genius—features a series of original art pieces, each inspired by some of the most iconic song lyrics in popular culture. It’s an opportunity for artists to celebrate the stories, feelings, and cultural insights in this century’s biggest hits—from Radiohead’s “Creep” to Sia’s “Chandelier.”

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Think small and embrace mistakes: Q&A with Moonlight’s James Laxton

How do you capture small, human moments in a way that feels true to life? In the lead up to the 90th Academy Awards, we’ve been exploring how several different filmmakers create, collaborate, and take risks. We recently caught up with James Laxton—the cinematographer from last year’s Best Picture winner, Moonlight—to hear all about his creative process. Here’s how James thinks about film, from the importance of creative tools to the power of trusting your collaborators.

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Reflecting on the 2018 Sundance Film Festival

At Dropbox, we talk a lot about creative energy—that daily fuel that makes it easy to stay in the flow, where work doesn’t feel like work. It’s something we saw every day at the 2018 Sundance Film Festival, coming through in the passion of first-time directors or the infectious spirit of ensemble casts. And with 62% of festival films using Dropbox during the creative and collaborative process, we were proud to be a sponsor for this year’s event. Here are some of the most striking examples of the creative energy we saw at the festival—and how each can resonate beyond the world of cinema.

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The Gathering 2018: What does it take to create a cult brand?

Brands like Gatorade, Jeep, and Jack Daniel’s have been household names for so long, they feel like something more than companies that sell us sports drinks, cars, and whiskey. They feel like part of our collective culture. Then there are new brands like Beats by Dre that manage to achieve cult status seemingly overnight. So what distinguishes a merely super-successful business from a cult brand that inspires customers “not just to buy, but to buy in”?

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3 ways to increase your CQ (creative intelligence)

Creativity isn’t just for creatives any more. In fact, creativity is widely credited for giving people in business a competitive edge. And it turns out, everyone has some. In fact, you’re likely more creative than you think. Take the quiz that lets you see your CQ, or creative intelligence. Wherever you fall on the scale, the good news is that your CQ is not fixed like your IQ. You can actually boost it by working more creatively. Here’s how.

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