We’ve spent a lot of time recently talking to creative pros about their process. Filmmakers at the 2016 Sundance Film Festival offered interesting insight on their experiences, so we continued digging into creativity at this year’s South by Southwest.
Technology has created all kinds of opportunities for new voices to find an audience, and the world of podcasting is a perfect example. What used to require an expensive radio studio and technical staff—plus dozens of permits—can now be done by anyone with a laptop, a mic, and a passion. In that spirit, we’re celebrating the voices at the forefront of this vibrant medium at this year’s South by Southwest with the Dropbox Podcast Studio.
If there’s one thing we learned at the Sundance Film Festival, it’s that there are many paths that lead into a final creative work. Each film, song, painting, or other piece can be the result of long-gestating ideas, concentrated teamwork, calculated gambles, or all of the above.
We just got back from the Sundance Film Festival, where we had a great time meeting filmmakers and learning about the creative process. As we talked to filmmakers there, we heard a lot about just how much they rely on Dropbox to keep production rolling.
We’re proud that Dropbox plays a critical role in the filmmaking process, and for the participants at the Sundance Film Festival 2016, that’s definitely the case. In a recent survey, 65% of filmmakers heading to this year’s Sundance said they use Dropbox during prep, production, or post-production. And their use is widespread—crews, research teams, production office staff, and editors all rely on Dropbox to bring their movies to the big screen.
Dropbox Open, an event celebrating our business customers, is happening today in San Francisco, and it’s off to a great start this morning. We’re excited to have industry leaders including Salesforce’s Marc Benioff, HP’s Meg Whitman, and Apple’s Eddy Cue joining us at Dropbox Open. And we’re happy to welcome customers from around the globe to talk about where we’ve been and where we’re going.