How Jack Daniel’s created an iconic brand by staying true to itself

Earlier this year, we traveled to The Gathering in Banff, Canada to meet with marketing leaders from the world’s most-coveted brands and learn how they guided their companies to cult status. While we were there, Liz Armistead, Head of Brand and Influencer Partnerships at Dropbox, sat down with Phil Epps, Vice President, Global Brand Director at Jack Daniel’s Tennessee Whiskey, to find out why giving people permission to fail can help fuel their creative energy.

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New ways to add clarity to your file previews in Dropbox Paper

Good news for all of you who want a better way to bring scattered content together and help your team focus on what really matters. Starting today, if you’ve got PDF, Microsoft PowerPoint, and Adobe Illustrator files stored in Dropbox, you can customize how they show up in Paper. Here’s how it works.

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How designers collaborate with musicians to build a live show

Recently, Future Classic hosted their first “creative incubator” event at their new studio in L.A. The event featured a panel moderated by FC Founder/CEO Nathan McLay. This month, the guests included three designers who’ve made a career of producing stunning live shows in collaboration with some of the most influential musicians of our time.

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How Steve Aoki uses Dropbox Showcase to collaborate on videos

“When I have to review final work, it’s helpful to see it all in one place like Dropbox Showcase.” —Steve Aoki

How do you keep creative energy flowing when you’re on the road? It’s a question everyone who travels for business has to ask eventually. But when your business is making music, life on the road is nearly nonstop. So rather than wait for a moment of Zen at the end of a tour, international producer/DJ and electronic dance music entrepreneur Steve Aoki decided to keep creating on the move. So how does he stay organized amidst the whirlwind chaos of life on the road?

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How pro football marketing expert Matt O’Neil fosters team creativity

Earlier this year, we traveled to The Gathering in Banff, Canada to learn how marketing leaders from the world’s most-coveted brands guide their companies to cult status. While we were there, Liz Armistead, Head of Brand and Influencer Partnerships at Dropbox, sat down with Matt O’Neil, CEO of Ichi Go and former Vice President of Brand and Media for the Dallas Cowboys to find out how he fosters creativity with his collaborators. Here’s what we learned.

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