Q&A with Ryan Cummins of Omaze: How storytelling can transform lives

Last month, we traveled to Banff, Canada for The Gathering to talk with marketing leaders from the world’s most-coveted brands. We wanted to find out what it takes to create a cult brand, what elevates a brand from “respected” to “iconic”—and how do you stay there? While we were there, we had a chance to chat with these leaders to get their insights on creativity and collaboration. Liz Armistead, Head of Brand and Influencer Partnerships at Dropbox, spoke with Ryan Cummins, Co-Founder and Vice Chairman of Omaze, to learn more about this online fundraising platform that supports causes through experiences.

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Behind the collaborative process: 3 murals come to life at SXSW

Every Spring, Austin, Texas becomes a mecca for artists of all kinds—and provides a rare opportunity to explore what they can create together. At this year’s South by Southwest Conference, we’ve asked a few of our favorite artists to join forces for great causes. We’re giving them a space to showcase their activism through art—and this weekend, you’ll be able to watch their ideas come to life on the streets of Austin.

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7 examples of bad goals, and how to fix them

It’s happened to just about everyone. You put lots of thought into setting a goal: it’s ambitious, detailed, and trackable. But then something goes wrong. Maybe you fall so far behind that the goal becomes impossible to hit. Perhaps your team’s priorities shift, and the goal becomes irrelevant. Pretty soon, the goal has lost all its meaning—you’re no longer motivated, and so you simply forget about it and move on.

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The Gathering 2018: What does it take to create a cult brand?

Brands like Gatorade, Jeep, and Jack Daniel’s have been household names for so long, they feel like something more than companies that sell us sports drinks, cars, and whiskey. They feel like part of our collective culture. Then there are new brands like Beats by Dre that manage to achieve cult status seemingly overnight. So what distinguishes a merely super-successful business from a cult brand that inspires customers “not just to buy, but to buy in”?

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