2017’s Outside Lands festival in San Francisco is the result of a now decade-long partnership between co-producers Superfly and Another Planet Entertainment. Beyond these two entities are the 65+ bands, 20+ comedians, 80 food vendors serving over 200 menu items, 40 wineries, 30 breweries, visual artists, and more. And behind those is a vast network of vendors, operations managers, producers and freelancers. While musicians and chefs are creating collaborative performances across the diverse genres of food and music, the teams behind the curtain have been in lockstep year round to create the stage they stand on. With the sheer number of teams involved, a tool tying these networks together is essential.
Often found wearing many hats, the Hybrid fills the gaps necessary for a stellar campaign. Due to unfulfilled needs in their marketing chain, they often take on additional roles outside their preferred skill set and workflow. To better understand what the Hybrid needs to collaborate effectively, we reached out to marketing and design professionals across the US to identify their pain points, and learn ways to address them. In part six of our series on effective collaboration, we’ll share three tips for teaming up with the Hybrid.
Even the best-conceived marketing campaign is powerless without a calculated plan for exposure. When the time comes to launch a campaign, your team needs The Amplifier to craft the right messages for the right audiences and measure results across each channel. To better understand what The Amplifier needs to collaborate more effectively, we reached out to marketing and design professionals across the US to identify their pain points, and learn ways to address them. In part five of our series on effective collaboration, we’re going to share three tips for teaming up with The Amplifier.
The idea that artists deserve to get paid for their work shouldn’t be that controversial. Yet two decades after the internet gave creators a direct connection to their fans, earning a living as a musician, comedian, or filmmaker remains a challenge. As half of the musical duo Pomplamoose, Patreon co-founder Jack Conte knows firsthand how creators struggle to translate a powerful fanbase into meaningful income. So he teamed up with developer Sam Yam to develop a platform that enables fans to fund the work of their favorite creatives through a subscription content service.
Teamwork is a contact sport. The better you keep in contact, the faster you get to the goal. But sometimes your teammates aren’t even playing on the same field, so it’s tough to keep work moving forward. If your team is having trouble tracking iterations and staying organized as contributions come in from all directions, we’ve got some ideas that can help. Here are four tips for streamlining teamwork and staying on top of projects in progress.
I’m delighted to welcome Meg Whitman to our Board of Directors. Meg is a true business titan and has been a trusted friend and advisor to me for years. Her experience and judgment will be invaluable to Dropbox as we continue to grow and scale.