The Gathering 2018: What does it take to create a cult brand?

Brands like Gatorade, Jeep, and Jack Daniel’s have been household names for so long, they feel like something more than companies that sell us sports drinks, cars, and whiskey. They feel like part of our collective culture. Then there are new brands like Beats by Dre that manage to achieve cult status seemingly overnight. So what distinguishes a merely super-successful business from a cult brand that inspires customers “not just to buy, but to buy in”?

Read more

Ask yourself these 5 questions before saying yes to an opportunity

When you’re given an opportunity—whether it’s a promotion, potential customer, or learning experience—the most natural response is to say yes. Why not accept a higher salary? Why refuse a chance to study abroad? The reality, however, is that most of us say yes too much, too quickly, and without enough thought. We’re wired to please others, and we’ve been conditioned to think all opportunities are good things. So instead of always saying yes, ask yourself these five questions first.

Read more

An update on diversity at Dropbox

At Dropbox, we’re committed to creating an environment where everyone feels inspired to create their best work and achieve what they previously could only imagine. To do this, we need a diverse team of people who represent different backgrounds, experiences, and perspectives. Diversity, Equity, and Inclusion (DEI) isn’t just the right thing, it’s mission critical. That’s why we’re working every day to build a diverse and inclusive culture at Dropbox, a place where all employees feel a sense of pride and belonging.

Read more

Unleashing creative energy at the 2018 Sundance Film Festival

The Sundance Film Festival is home to some of the most creative projects in the world—independent films that disrupt, provoke, and inspire. But going from an initial idea to a finished film is an enormous undertaking. Diverse teams must come together, keeping their focus in the face of creative challenges, tight budgets, and strict deadlines. That’s why Dropbox is determined to keep the creative energy flowing, so teams like these can keep making their best films. And with 62% of this year’s festival films using Dropbox, we’re proud to be a sponsor in 2018.

Read more

Who needs an office when you have Dropbox Paper?

You might not have heard of Lullabot, but chances are, you know the names of their famous clientele. General Electric, NBC, Harvard University, and the Grammy Awards have all turned to Lullabot for their expertise in web design and development. Compared with their client list, Lullabot flies under the radar. They have no office. The 55-person company is entirely remote, with representation from every corner of the US. But they still get the job done—and then some.

Read more